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04 — SEO & GEO

Found on Google. Cited by AI.

Technical, local and generative-engine SEO so you rank in search and get quoted by AI assistants.

We make your site the obvious answer — ranking in search and being quoted by the AI assistants your customers now ask first. It's technical work, content work and patience, done properly.

Start a project → See the work →
Engagement
Monthly retainer
Team
SEO lead, technical SEO, content strategist, writer
Covers
Google · Bing · AI answers
What you get

Everything it takes.

Six things included when we take this on — scoped to your business, never padded out.

01

Technical audit

Crawling, indexing, site speed, internal links and structured data reviewed — then fixed in order of impact.

02

Local SEO

Google Business Profile, citations, reviews and location pages for businesses serving a city, a region or several branches.

03

AI & generative visibility

Content structured so ChatGPT, Gemini, Perplexity and Google's AI Overviews can understand, trust and cite it.

04

Content strategy

Topic maps built from search demand and real sales questions, with briefs your writers — or ours — can execute.

05

Authority building

Digital PR, partnerships and expert contributions that earn links and brand mentions. Never bought ones.

06

Rank & citation tracking

Monthly reporting on rankings, organic revenue and how often AI answers mention and link to you.

How we approach it

Step by step.

Specific to SEO & GEO — and at every step you'll see something real, not a status update.

  1. 01

    Audit & baseline

    We crawl the site, analyse Search Console, review competitors and test how AI assistants describe you today.

    What you seeA prioritised audit and a baseline of rankings, traffic and AI mentions.
  2. 02

    Fix the foundations

    Technical issues come first — indexing, speed, schema, duplicate pages — because content can't rank on a broken site.

    What you seeA change log and before-and-after crawl scores.
  3. 03

    Build topical authority

    We publish and improve pages around the questions buyers actually ask, with clear answers, sources and expert input.

    What you seeA monthly content calendar and briefs for approval.
  4. 04

    Earn mentions

    Outreach, PR and partnerships build the links and citations that search engines and language models weigh.

    What you seeA list of earned placements with dates and links.
  5. 05

    Measure & compound

    We double down on what ranks and converts, and refresh what's slipping.

    What you seeA monthly report tying rankings and AI citations to leads and revenue.
Honest fit

Is this right for you?

Good fit if…

  • Customers research before they buy, and search is — or should be — a meaningful source of leads.
  • You can commit to at least six months; SEO compounds rather than switches on.
  • You have real expertise to share: people, data or opinions worth quoting.

Not the right fit if…

  • You want guaranteed first-page rankings by a date. Nobody honest can promise that.
  • You're not willing to change the website; SEO without implementation is just a report.
Stack & platforms

Tools we trust.

What we typically use for SEO & GEO. We'll always work with the tools you already own where they're the right fit.

Ways of working

How we work together.

Every project is scoped on its own terms — we'll agree the shape, the pace and the team with you before anything starts.

Fixed-scope project

A defined deliverable, a timeline and a single agreed fee before we start. Changes go through a simple change note, never a surprise invoice.

Best forSEO for a site migration.
Most common here

Monthly retainer

A standing team and a set number of hours or outcomes each month, reviewed together and adjusted as priorities shift.

Best forContent, authority and reporting.

Sprint

One or two focused weeks on a single problem, with a clear goal on day one and a working result on the last day.

Best forA technical audit with fixes shipped.
FAQ

Questions, answered.

Something else on your mind? Email hello@evolvemaax.com — a strategist replies within one working day.

Generative engine optimisation: making your content easy for AI assistants to find, understand and cite. It builds on good SEO — clear structure, trustworthy sources, consistent facts about your brand — and adds testing of how AI tools answer questions in your market.

Technical fixes can lift traffic within weeks. Content and authority usually show clear gains in three to six months, and keep compounding after that.

No — and be wary of anyone who does. We commit to the work, transparent reporting and measurable progress against agreed targets.

Not necessarily. Our writers produce it with input from your experts. The best pages combine our structure with your first-hand knowledge; a 20-minute interview goes a long way.

Yes. We manage profiles, location pages and reviews for multi-location businesses and track rankings neighbourhood by neighbourhood.

Next step

Let's talk.

Tell us about the project and where you want to be in six months. We reply within one working day with a plan, a timeline and the team who'll build it.

hello@evolvemaax.com →
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