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08 — Brand & creative

Brands worth remembering

Brand identity, tone of voice, campaign creative and digital brochures with a point of view.

We shape identities, words and campaign creative that make people stop scrolling and start trusting. Everything is built as a system, so it stays consistent from your website to a trade-show banner.

Start a project → See the work →
Engagement
Fixed-scope project
Team
Creative director, designer, copywriter
Delivers
Identity · Voice · Campaigns
What you get

Everything it takes.

Six things included when we take this on — scoped to your business, never padded out.

01

Brand strategy

Positioning, audience and a one-sentence promise agreed before any logo sketches — the foundation for every creative decision.

02

Identity system

Logo suite, colour, typography, iconography and motion principles designed to work at every size and on every screen.

03

Copywriting & tone of voice

Messaging, taglines and a voice guide with real before-and-after examples your team can follow.

04

Campaign creative

Ad sets, social templates and launch assets designed for the channels where your customers actually spend time.

05

Digital brochures

Interactive brochures, pitch decks and sales sheets that look sharp on screen and print properly when needed.

06

Brand guidelines

A living guide, on the web or as a PDF, with Figma and Canva templates so anyone can produce on-brand work.

How we approach it

Step by step.

Specific to brand & creative — and at every step you'll see something real, not a status update.

  1. 01

    Brand workshop

    A half-day session with your leadership to agree who you serve, what you stand for and what you'll never be.

    What you seeA written positioning and personality brief to sign off.
  2. 02

    Creative routes

    We present two or three distinct directions, each shown on real applications — not logos floating on white.

    What you seeRoute boards showing your website, social posts and packaging in each direction.
  3. 03

    Refine the system

    The chosen route becomes a full system: logo suite, palette, type scale, imagery and voice.

    What you seeDraft guidelines and a set of core templates.
  4. 04

    Roll out

    We produce the launch assets and brief your agencies, printers and developers.

    What you seeFinal files in every format, the guidelines and a handover call.
Honest fit

Is this right for you?

Good fit if…

  • You've outgrown a logo made in a hurry, and it no longer matches the quality of your work.
  • You're launching a product, entering a new market or bringing businesses together.
  • You want the brand to work hard in digital — motion, social and product — not just on a business card.

Not the right fit if…

  • You want a logo in 48 hours at the lowest possible price; a marketplace freelancer will be quicker.
  • Decision-makers can't join the workshop and reviews — brands designed by email rarely land.
Stack & platforms

Tools we trust.

What we typically use for brand & creative. We'll always work with the tools you already own where they're the right fit.

Ways of working

How we work together.

Every project is scoped on its own terms — we'll agree the shape, the pace and the team with you before anything starts.

Most common here

Fixed-scope project

A defined deliverable, a timeline and a single agreed fee before we start. Changes go through a simple change note, never a surprise invoice.

Best forIdentity, voice and guidelines.

Monthly retainer

A standing team and a set number of hours or outcomes each month, reviewed together and adjusted as priorities shift.

Best forOngoing campaign and social creative.

Sprint

One or two focused weeks on a single problem, with a clear goal on day one and a working result on the last day.

Best forA product or campaign launch.
FAQ

Questions, answered.

Something else on your mind? Email hello@evolvemaax.com — a strategist replies within one working day.

Two or three strategic routes, each fully developed. We'd rather show fewer ideas we believe in than twenty variations of one.

Yes. On final payment you own all rights to the identity and its source files. We'd like to show the work in our portfolio, unless you ask us not to.

Often that's the smarter move. We keep the equity you've built — a colour, a symbol, a name — and modernise the system around it.

Yes: logo animations, social motion templates and short product films. For live-action shoots we work with trusted production partners.

It's designed for screens first. We test colours for accessible contrast, supply web fonts and give developers a design-token file so the site matches the guidelines.

Next step

Let's talk.

Tell us about the project and where you want to be in six months. We reply within one working day with a plan, a timeline and the team who'll build it.

hello@evolvemaax.com →
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